Toufic Kreidieh (born on 17 February 1971) is the founder and CEO of the Brands for Less (BFL) Group.

He is the richest and most successful entrepreneur with an estimated net worth of $10 million.

Let’s delve into the life of Toufic Kredieh’s early life, age, nationality, education, career, BFL Group, net worth, wife, children, social media, and more!

Profile Summary
NameToufic Kreidieh
Birth Date17 February 1971
Birth PlaceLebanon
Age53 Years Old
Zodiac SignAquarius
ProfessionEntrepreneur, Founder and CEO at BFL Group
EducationBachelor of Science (B.Sc.) degree in Business Management at the Lebanese American University
Marital StatusDivorced

Who is Toufic Kredieh?

Toufic Kreidieh
Toufic Kreidieh

Toufic Kreidieh is a Lebanese entrepreneur, who holds the esteemed position of founder and CEO of the Brands for Less (BFL) Group.

Kreidieh founded BFL Group with a vision for affordable, quality products worldwide.

Born and raised in Lebanon, Kreidieh weathered the storms of the Civil War that ravaged his homeland.

His experiences during this tumultuous period instilled in him a sense of perseverance and a drive to overcome adversity.

Through strategic leadership and innovative business practices, Kreidieh has steered the company toward expansion and prosperity.

Kreidieh’s story inspires entrepreneurs, showing that with determination, hard work, and resilience, one can overcome challenges and attain great success.

Early Life of Toufic Kreidieh

Toufic Kreidieh was born and raised in Lebanon, where he experienced the hardships of the Civil War.

Despite the challenges, he showed resilience and determination laying the foundation for his future success.

Additionally, he is of Lebanese nationality and his ethnicity is Lebanese.

Toufic Kreidieh Age

Toufic Kreidieh is 53 years old as of 2024 and was born on 17 February 1971 in Lebanon. Falling under the zodiac sign of Aquarius.

On 17 February 2024, he will celebrate his 53rd birthday. Let’s extend warm wishes to him in advance for his upcoming birthday.

Toufic Kreidieh Height and Weight

Toufic Kreidieh stands at a height of 5 feet 7 inches which is approximately 175 centimeters or 1.75 meters.

With a weight of around 80 kilograms which is equivalent to 176 pounds, he maintains a healthy lifestyle to ensure his fitness and well-being.

Toufic Kreidieh Height & Weight
HeightIn Feet & Inches: 5′ 7”
In Centimeter: 175cm
In Meter: 1.75m
WeightIn Kilogram: 80 kg
In pounds: 176 lbs

Toufic Kreidieh Education

Toufic Kreidieh attained a Bachelor of Science (B.Sc.) degree in Business Management from the Lebanese American University situated in Lebanon.

This educational journey equipped him with essential knowledge and skills in managing businesses effectively.

Kreidieh gained a strong grounding in business, covering finance, marketing, and organizational management setting the stage for his entrepreneurial journey.

Toufic Kreidieh Career

Toufic Kreidieh embarked on his career as an entrepreneur with the founding of Brands for Less (BFL) Group in 1996, alongside his partner Yasser Beydoun.

BFL began with its inaugural store in Lebanon, offering customers discounted luxury brands.

In 2000, Kreidieh initiated BFL’s international expansion, establishing its first store and corporate headquarters in the UAE.

This pivotal move marked the beginning of the company’s global presence.

Over time, Kreidieh diversified BFL’s offerings, acquiring and developing ventures such as Toys For Less, Homes For Less, and Tchibo, and securing Mumuso’s franchise rights.

In 2023, Kreidieh’s BFL Group was honored with the esteemed title of Most Admired E-Commerce Company of the Year in the Fashion and Lifestyle Category by Images Retail ME.

Additionally, Toufic Kreidieh’s entrepreneurship and leadership lifted BFL Group to a top spot in global retail, setting high standards for affordability and quality.

Brands for Less (BFL) Group

Brands for Less (BFL Group was founded by Toufic Kreidieh and his partner Yasser Beydoun in 1996. BFL Group’s headquarters is in the United Arab Emirates.

It is a prominent retail conglomerate known for offering a wide range of products at discounted prices.

It encompasses various brands such as Brands for Less, Toys For Less, Homes For Less, Tchibo, and Mumuso.

Catering to different consumer needs across clothing, accessories, toys, home decor, and more.

BFL Group has expanded its presence internationally, with a significant retail footprint in countries across Europe and the Middle East.

Toufic Kreidieh Net Worth

Toufic Kreidieh has an estimated net worth of $10 million as of 2024. His previous year’s net worth was estimated at $9 million.

His income streams stem from various sources, including entrepreneurship, business ventures, and a notable presence on social media platforms.

To sustain his lavish lifestyle, Kreidieh is dedicated to working tirelessly demonstrating his commitment to success.

His entrepreneurial endeavors, particularly with BFL Group have been instrumental in augmenting his wealth.

Additionally, Kreidieh’s diverse investments and business acumen contribute to his financial growth.

Moreover, his engagement on social media platforms amplifies his influence and generates additional revenue streams.

Net Worth & Salary
Net Worth$10 million
Last Year Net Worth$9 million
Annual Income$1 million
Earning SourceEntrepreneurship, Business, Social Media Presence

Toufic Kreidieh Wife and Children

Toufic Kreidieh was previously married and shared four children with his wife. However, their marriage ended in divorce.

Despite the challenges of divorce, Kreidieh’s dedication to his children remains unwavering, demonstrating his enduring love and commitment as a father.

He strives to provide them with a nurturing and supportive environment, ensuring their happiness and growth.

Kreidieh lives in Dubai’s Meydan area with his four children where he prioritizes family life, actively participating in their upbringing.

Toufic Kreidieh Instagram

Toufic Kreidieh is a notable presence on social media boasting a significant following.

With over 507k followers on Instagram, he actively engages with his audience on various platforms.

Kreidieh utilizes social media as a platform to connect with his followers, sharing insights into his life and business ventures.


He maintains a significant presence on LinkedIn, where he has amassed over 22k followers.

On this platform, he regularly shares valuable insights and updates about his business ventures.


On YouTube, he maintains his channel with 254 subscribers and 178 videos.

He began his channel on 10 November 2022. Through his videos, Kreidieh shares insights into various aspects of his life and business ventures.


Toufic Kreidieh boasts a massive following of over 1.1 million on TikTok.

His diverse content, from business insights to lifestyle tips, engages a wide audience effectively, resonating with their interests and preferences.


In conclusion, Toufic Kreidieh’s journey shows strength and creativity, motivating people to chase their goals with determination through his businesses and dedication to family.

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