Erika Costell Wiki, Height, Age, Family, Boyfriend, Net Worth and Career

Erika Costell was born on November 12, 1992, in Toledo, Ohio, in the United States. She has three siblings who share one parent with her. She has never been married. She has a Bachelor of Arts degree from Middle Tennessee State University. She is of White descent. She is an American citizen. Her Zodiac Sign is Scorpio.

Erika Costell is a YouTuber and well-known person on the Internet from America. She is most famous for her music and everyday life videos that she puts on her YouTube channel with her name. In 2019, she put out her first short collection of songs called Don’t Worry. Some of her popular songs are No Roof, Conscience, Don’t Worry, Second, Queen, Thots Not Feelings, Dynamite, Karma, Not Her, Chitty Bang, and Jerika.

Erika Costell Net Worth

Erika Costell estimated net worth ranges between $1.5 million and $2 million, according to various sources. This wealth has been accumulated through multiple revenue streams including modeling contracts, YouTube monetization, music sales, brand partnerships, and her record label BIA Entertainment.

Her financial success stems from diversifying her income sources rather than relying on a single platform or venture. YouTube ad revenue, sponsorship deals, merchandise sales, and her music career all contribute to her overall earnings. Additionally, her modeling work with agencies like Wilhelmina International and DAN Talent Group has provided steady income throughout her career.

The launch of BIA Entertainment in 2020 represents Costell’s evolution from content creator to business owner, potentially creating long-term wealth through artist development and music production. This entrepreneurial approach demonstrates her understanding of building sustainable income beyond her personal brand.

Her net worth reflects the potential for social media personalities to create substantial wealth through strategic career management and business diversification. At just 32 years old, Costell has positioned herself for continued financial growth through her various ventures and investments in her personal brand.

Who is Erika Costell?

Erika Costell is an American model, singer, and social media personality who gained widespread recognition through her association with Team 10, the influencer collective founded by YouTuber Jake Paul. Born on November 12, 1992, Costell has successfully leveraged her online presence across multiple platforms to build a diverse entertainment career.

Her rise to prominence began when she joined Team 10 as Jake Paul’s assistant in 2015, eventually becoming the Chief Operations Officer after Nick Crompton’s departure. This position provided her with invaluable experience in content creation and influencer marketing, skills she later used to launch her own successful ventures.

Beyond her business acumen, Costell has made her mark as a content creator on YouTube, where her self-titled channel has attracted over 4 million subscribers. Her content spans lifestyle vlogs, music videos, and collaborations with other creators, showcasing the versatility that has become her trademark.

Where is Erika Costell from?

Erika Costell was born in Toledo, Ohio, but raised in Bedford Township, Monroe County, Michigan. She comes from a large blended family with 12 siblings and attended Bedford High School before studying business administration at Middle Tennessee State University.

Erika Costell Wikipedia/Biography

Erika Michaelanne Costell was born on November 12, 1992 is always a fresh face in American media. She does many different things; she is a YouTuber and a model; she also makes art, sings, has a social media presence, and writes songs. She is an American citizen. Her Zodiac Sign is Scorpio.

Erika Costell not only used the fact that she dated YouTuber Jake Paul and was in his videos to get famous, but she also started her YouTube channel, which made her even more popular. Costell is a young and skilled model and social media personality who is known for being in shape, having a thin body, and doing lingerie photo shoots.

She is very well-known for her YouTube channel with her name, where she has over 4.4 million people following her. Her song “Jerika,” with DJ Kade, came out in 2017 and was on the Billboard Hot 100 and Canadian Hot 100 charts. In 2018, she got the Teen Choice Award for Music Web Star.

Costell’s career trajectory demonstrates the evolution of entertainment in the digital age. She began modeling at just 16 years old when her first manager, Larry Murdock, recognized her potential and arranged her first professional photoshoot. This early start provided the foundation for what would become a multifaceted career in entertainment.

Her educational background includes attending Bedford High School in Michigan, where she was a cheerleader for 11 years, eventually becoming a national champion. She later enrolled at Middle Tennessee State University to pursue a degree in Business Administration but left before her final semester to focus on her modeling career in Los Angeles.

Name	Erika Costell
Full Name	Erika Michaelann Costell
Profession	Model, Influencer and Actress
Date of Birth	12 November 1992
Age	32 Years
Birthplace	Bedford, Michigan, United States
Hometown	Bedford, Michigan, United States
Nationality	American
Ethnicity/Descent	Caucasian
Debut	2019-present
Tattoos	Yes

Erika Costell Age

Erika Costell is 32 years old as of 2024, having been born on November 12, 1993. Her age places her among the millennial generation that pioneered social media as a career path, making her part of the first wave of creators to turn online content into sustainable businesses.

Throughout her twenties, Costell built the foundation of her current success, starting her modeling career as a teenager and gradually expanding into music and content creation. Her relatively young age when she achieved significant success demonstrates the opportunities available in the digital entertainment landscape.

Erika Costell Zodiac Sign and Nationality

Erika Costell zodiac sign is Scorpio, which aligns with her birthday of November 12. Known for their intensity, determination, and business acumen, Scorpios often possess the traits necessary for entrepreneurial success qualities that Costell has demonstrated throughout her career.

Her nationality is American, and she holds deep roots in the Midwest. Born in Toledo, Ohio, and raised in Bedford, Michigan, Costell represents the American dream of transforming talent and ambition into financial success through hard work and strategic career moves.

Erika Costell Ethnicity

Erika Costell is of white ethnicity and was raised in a Christian family. Her cultural background reflects mainstream American values, which has helped her connect with a broad audience across her various platforms and business ventures.

Her family structure is notably large, with reports indicating she has 12 siblings total. This includes several half-siblings from her mother’s remarriage, including JC Sheehan, Morgan Sheehan, and Dani Sheehan, some of whom have also pursued careers in social media and content creation.

Erika Costell Height and Weight

Erika Costell stands 5 feet 7 inches (170 cm) tall and maintains a weight of approximately 121 pounds (55 kg). These measurements have served her well in her modeling career, fitting the industry standards for fashion and fitness modeling. Her Bra Size is 32C. Erika body measures 35-26-35 inches. Her shoe size is 7.5 (in US sizes). Her dress size is 4 (in US sizes).

Her physical attributes include dark brown hair and striking green eyes, which have become signature features in her modeling work and social media content. She maintains a slim, hourglass figure through regular fitness routines, understanding that physical presentation remains crucial to her brand and career success.

Costell has been particularly successful in fitness, lingerie, and swimwear modeling, leveraging her physique to work with major brands including Calvin Klein. Her commitment to maintaining her fitness demonstrates the professional dedication required in the modeling industry.

Height	In Feet: 5 feet 7 inches  Centimeter: 170 cm  Meter: 1.70 m
Weight	In Kilogram: 55 kg  Pounds: 121 lbs
Body Type	Slim
Hair Color	Dark Brown
Eye Color	Green Eyes

Erika Costell Early Life and Education

Erika Costell was born November 12, 1992, in Bedford, Michigan. Growing up in Bedford Township, Monroe County, Michigan, Erika developed her entertainment ambitions early. As a child, she would study fashion magazines and imitate the poses of professional models, foreshadowing her future career path.

Her dedication to performance became evident through her cheerleading career, which spanned 11 years and culminated in a national championship. This experience taught her discipline, teamwork, and performance skills that would later benefit her content creation and business ventures.

Academically, Costell attended Bedford High School before enrolling at Middle Tennessee State University for Business Administration. Her decision to leave university just before graduation to pursue modeling in Los Angeles demonstrates the calculated risks that have defined her career. This business education background has proven valuable in managing her various enterprises and understanding the financial aspects of her career.

Erika Costell Personal Life

Erika Costell appears to be single, focusing on her various business ventures and creative projects. Her most public relationship was with Jake Paul, which lasted from 2017 to 2018 and significantly boosted both of their profiles.

The relationship with Paul was highly publicized, including a mock wedding ceremony in Las Vegas that generated millions of views on YouTube. While initially presented as real, both parties later confirmed it was staged for entertainment purposes. Despite the controversy, the relationship helped establish Costell as a major figure in the YouTube community.

Since their breakup in 2018, Costell has maintained a more private personal life while continuing to build her career. She left Team 10 following the end of her relationship with Paul, demonstrating her independence and business acumen by successfully transitioning to solo ventures.

Erika Costell Family and Parents

Erika Costell parents her mother, Angel Sheehan (née Costell), divorced her father Denis Costell and later married Dan Sheehan, creating a large blended family. The family dynamics include 12 children total, making for a bustling household that likely contributed to Costell’s comfort with performance and public attention.

Several of her siblings have followed her into social media, including half-siblings JC Sheehan, Morgan Sheehan, and Dani Sheehan. This large family structure may have provided Costell with early lessons in sharing attention and standing out in a crowd skills that have served her well in the competitive world of social media and entertainment.

Erika Costell Husband

Erika Costell does not have a husband and remains unmarried. Despite widespread speculation and various rumors throughout her career, she has not tied the knot with anyone. Her relationship status has been a subject of intense public interest, particularly following her high-profile romance with fellow YouTuber Jake Paul.

The confusion about her marital status stems largely from a viral 2017 video where she and Jake Paul staged what appeared to be a wedding ceremony in Las Vegas. The elaborate prank fooled millions of viewers initially, with the couple posting anniversary content that seemed to confirm their marriage. However, both parties later clarified that the entire event was staged for entertainment purposes.

Since her breakup with Jake Paul, Costell has maintained privacy about her romantic life. She focuses primarily on her business ventures and creative projects, suggesting that career development takes priority over settling down at this stage of her life.

Erika Costell Boyfriend and Relationships

Erika Costell most publicized relationship was with Jake Paul, which dominated headlines from 2017 to 2018. Their romance began when she joined Team 10, initially working as Paul’s assistant before their professional relationship evolved into something more personal. The couple frequently appeared in each other’s YouTube videos, creating content that blurred the lines between genuine affection and manufactured drama.

Their relationship timeline included several controversial moments that kept fans guessing about the authenticity of their connection. Beyond the fake wedding stunt, they collaborated on music projects and maintained a highly visible social media presence as a couple. However, the constant public scrutiny and pressure of performing their relationship for cameras ultimately took its toll.

Following their November 2018 breakup, both parties cited personal growth and career focus as reasons for ending their romantic involvement. Since then, Costell has kept her dating life notably private, rarely discussing potential romantic interests in interviews or social media posts.

Is Erika Costell married?

No, Erika Costell is not married. The 2017 Las Vegas wedding with Jake Paul was revealed to be a publicity stunt for content creation purposes. She remains single and focuses on her career and business ventures.

What happened between Erika Costell and Jake Paul?

Erika Costell and Jake Paul dated from 2017 to 2018, during which time they collaborated on several projects including the hit single “Jerika.” Their relationship ended in 2018, and Costell left Team 10 to pursue her independent career. Both have since moved on to other relationships and projects.

Erika Costell Career and Professional Journey

Erika Costell professional journey began at age 16 when talent manager Larry Murdock discovered her potential and arranged her first modeling photoshoot. Her early career focused on traditional modeling, working with prestigious agencies including Wilhelmina International and DAN Talent Group. She specialized in fitness, lingerie, and swimwear photography, building a strong portfolio in the fashion industry.

Her career trajectory shifted dramatically when she joined Team 10 in 2017. Initially hired as Jake Paul’s assistant, she quickly became a key figure in the organization’s content creation and business operations. Following the departure of previous COO Nick Crompton, she was promoted to Chief Operations Officer, demonstrating her business acumen beyond her on-camera presence.

The launch of her YouTube channel in July 2017 marked a pivotal moment in her career evolution. Within days of posting her first videos, she gained over 2.5 million subscribers, largely due to her association with Jake Paul and the viral wedding prank. Her content strategy included vlogs, reaction videos, and music collaborations that showcased her personality beyond modeling.

After leaving Team 10 in 2018, Costell pursued independent ventures across multiple industries. She founded BIA Entertainment in 2020, a female-focused record label that reflects her commitment to empowering women in the music industry. Her entrepreneurial spirit extends to various business partnerships and brand endorsements that leverage her substantial social media following.

Erika Costell Musical

Erika Costell Music represents a significant aspect of professional portfolio. Her most notable musical achievement came through the collaboration “Jerika” with Jake Paul, featuring DJ Kade. Released in 2017, the track achieved remarkable commercial success, charting on both the Billboard Hot 100 and Canadian Hot 100.

This accomplishment demonstrated her ability to translate social media popularity into mainstream music success. The song’s success opened doors for additional musical projects and collaborations. Her vocal style combines pop sensibilities with contemporary production techniques, appealing to her young demographic while showcasing legitimate artistic talent.

The “Jerika” music video accumulated millions of views across platforms, further cementing her status as a multi-faceted entertainer. Following her departure from Team 10, Costell signed with The Orchard for music distribution, allowing her greater creative control over her artistic output.

This partnership enables her to release music independently while maintaining access to professional production and marketing resources. Her 2020 establishment of BIA Entertainment represents her most ambitious musical venture.

The record label focuses on promoting female artists and providing platforms for women’s voices in the music industry. This initiative showcases her evolution from performer to industry executive, demonstrating business sophistication beyond her social media origins.

Erika Costell Songs

Erika Costell songs represent her successful transition from social media personality to recording artist. Her music career began with collaborative efforts and has evolved into a solo venture that showcases her artistic growth and independence.

Chart Success and Notable Releases

Costell’s breakthrough in music came with the 2017 single “Jerika,” featuring Jake Paul. The song achieved remarkable success, charting on both the Billboard Hot 100 and Canadian Hot 100, proving that social media stars could successfully crossover into mainstream music markets.

Her discography includes diverse tracks that demonstrate her range as an artist:

• “Chitty Bang” (featuring Jake Paul) – 2018
• “Karma” – 2018
• “Queen” – 2019
• “Numb” – 2019
• “Dynamite” – 2019

Musical Style and Artistic Development

Costell’s music blends pop sensibilities with contemporary R&B influences, creating a sound that appeals to her young adult fanbase. Her lyrics often explore themes of empowerment, relationships, and personal growth, reflecting her own experiences in the public eye.

The progression of her music shows increasing artistic maturity and independence. Later releases demonstrate more sophisticated production values and deeper lyrical content, suggesting her commitment to developing as a serious recording artist rather than simply capitalizing on her social media fame.

Record Label and Industry Recognition

In 2020, Costell founded BIA Entertainment, described as “a music label by women, for women.” This venture represents her commitment to supporting female artists and creating opportunities within the music industry. The label’s mission aligns with her personal brand values of empowerment and authenticity.

Her industry recognition includes winning the 2018 Teen Choice Award for Music Web Star, acknowledging her successful integration of social media presence with musical achievement.

Erika Costell Modeling Career

Erika Costell modeling career began at just 16 years old when her first manager, Larry Murdock, recognized her potential and helped her create a professional portfolio. This early start proved instrumental in shaping her future success, as she quickly caught the attention of major modeling agencies.

Early Breakthrough and Agency Representation

Costell’s determination paid off when she secured representation with several prestigious agencies. She worked with DAN Talent Group Inc., Wilhelmina International, and Ideal Fit Models, establishing herself as a versatile model capable of handling various types of shoots. Her portfolio expanded to include lingerie, fitness, and swimwear photography, showcasing her adaptability and professionalism.

The modeling industry provided Costell with valuable experience in front of cameras and taught her the importance of maintaining physical fitness and professional relationships. These skills would later prove essential as she transitioned into social media content creation and music videos.

Career Evolution and Business Ventures

Recognizing the entrepreneurial opportunities within the modeling industry, Costell launched her own modeling company called Model Hostess. This venture demonstrated her business acumen and desire to create opportunities for other aspiring models while diversifying her income streams.

Her modeling work with renowned brands like Calvin Klein elevated her profile and established her credibility within the fashion industry. The experience gained from these high-profile collaborations provided her with insights into brand partnerships that would later inform her social media strategy.

Erika Costell Fashion Sense

Erika Costell fashion sense reflects her evolution from model to influencer, combining high-end designer pieces with accessible everyday wear. Her style choices consistently demonstrate an understanding of current trends while maintaining her personal aesthetic.

Style Evolution and Influences

Costell has cited supermodel Gigi Hadid as a major inspiration for her fashion choices. This influence is evident in her preference for clean lines, neutral color palettes, and versatile pieces that transition seamlessly from casual to formal settings. Her Instagram feed showcases a carefully curated collection of outfits that appeal to her diverse fanbase.

Her fashion philosophy emphasizes comfort without sacrificing style. Whether she’s wearing athleisure for workout content or elegant dresses for red carpet events, Costell maintains a consistent aesthetic that feels both aspirational and attainable to her followers.

Brand Collaborations and Fashion Impact

Through strategic partnerships with fashion brands, Costell has positioned herself as a style influencer whose recommendations carry significant weight with her audience. Her collaborations often feature pieces that reflect her personal style while introducing her followers to new brands and trends.

The authenticity of her fashion choices has contributed to her credibility as an influencer. Rather than simply promoting products, she demonstrates how to incorporate various pieces into real-life situations, making her fashion content both inspirational and practical.

Erika Costell Merch

Erika Costell merch has become an integral part of her business empire, allowing fans to connect with her brand through tangible products. Her merchandise strategy demonstrates sophisticated understanding of her audience and market positioning.

Product Development and Brand Extension

Costell’s merchandise line extends beyond typical celebrity offerings by incorporating elements that reflect her personal interests and style. Products often feature motivational messages and aesthetic designs that align with her social media content and personal philosophy.

The success of her merchandise sales contributes significantly to her overall net worth, estimated at $400,000 to $2 million depending on the source. This revenue stream provides financial independence that allows her to make artistic decisions without compromising her creative vision.

Fan Engagement and Community Building

Her approach to merchandise goes beyond simple product sales by creating opportunities for fan engagement and community building. Limited edition releases and exclusive designs reward loyal followers while generating excitement around her brand.

The integration of merchandise promotions with her social media content creates a seamless shopping experience that feels natural rather than forced. This organic approach to product placement has resulted in strong sales performance and positive fan reception.

Social Media Presence

Erika Costell maintains a commanding social media presence across multiple platforms, with her influence extending far beyond her original modeling career. Her Instagram account (@erikacostell) boasts over 3.4 million followers, where she shares lifestyle content, fashion photographs, and glimpses into her personal and professional life. Her content strategy balances aspirational imagery with relatable moments, maintaining engagement with her diverse audience.

Her YouTube channel, launched in 2017, has accumulated over 4.3 million subscribers and continues to serve as a primary platform for longer-form content. Her videos include vlogs, music content, collaborations with other creators, and behind-the-scenes footage from her various projects. The channel’s success demonstrates her ability to sustain audience interest beyond viral moments and controversy.

Twitter serves as her platform for real-time engagement and commentary, where she maintains over 933,000 followers. Her tweets often provide insights into her current projects, personal thoughts, and interactions with fans. This platform allows for more immediate communication and has become essential for managing her public image and addressing rumors or speculation.

Her social media strategy emphasizes authenticity while maintaining the polished aesthetic expected from influencers in her tier. She frequently uses these platforms to promote her business ventures, musical releases, and brand partnerships, demonstrating the monetization potential of well-managed social media presence.

Frequently Asked Questions

Is Erika Costell still making music?

Yes, Erika Costell continues to pursue her music career through her record label BIA Entertainment. She regularly releases new singles and has expressed commitment to developing as a serious recording artist beyond her social media fame.

Does Erika Costell still model?

Erika Costell continues modeling work alongside her other career pursuits. In 2021, she made her runway debut at Miami Swim Week Paraiso Miami Beach in Florida, demonstrating her ongoing commitment to the modeling industry.

What is BIA Entertainment?

BIA Entertainment is Erika record label, founded in 2020. Described as “a music label by women, for women,” it focuses on supporting female artists and creating opportunities within the music industry.

What is Erika Costell net worth?

Erika Costell net worth between $1.5 million and $2 million as of 2025. Her income streams include modeling contracts, social media partnerships, music royalties, YouTube ad revenue, and her various business ventures including BIA Entertainment.

Does Erika Costell still make music?

Yes, Costell continues her music career through her independent record label BIA Entertainment, which she founded in 2020. The label focuses on promoting female artists and allows her creative control over her musical output.

How tall is Erika Costell?

Erika Costell stands 5 feet 7 inches tall (170 cm) and weighs approximately 121 pounds (55 kg). Her modeling career has benefited from her slim build and hourglass figure, which fits industry standards for fashion and fitness modeling.