Zoe Sugg Wiki, Height, Age, Family, Boyfriend, Net Worth and Career

Zoe Sugg real name is Zoe Elizabeth Sugg, better known is a famous English person in media, a business owner, and a writer who has greatly changed the online world. She her online persona Zoella, transformed from a shy teenager filming beauty tutorials in her bedroom to one of the UK’s most influential digital creators. With over 10 million YouTube subscribers and a net worth of $4 million.

Sugg has built a multimedia empire that spans books, beauty products, and lifestyle content. Her journey began in 2009 when she launched her blog and YouTube channel while working regular jobs. What started as simple beauty tips and fashion hauls quickly evolved into something much bigger. By 2013, her subscriber count had exploded, making her one of the first major YouTube stars in the UK.

Sugg influence extends far beyond YouTube. She’s appeared on television, launched successful product lines, and even had minor roles in major films. Her story represents the new generation of digital entrepreneurs who’ve built substantial businesses from social media platforms.

Zoe Sugg Net Worth

Zoe Sugg net worth is estimated $4 million as of 2024. Her wealth comes from multiple revenue streams that showcase her business diversification strategy.

Her primary income sources include:

YouTube Revenue: Sugg reportedly earns upwards of $75,000 per month from her YouTube channel, which boasts over 10.7 million subscribers. This consistent income forms the foundation of her wealth.

Beauty and Lifestyle Products: She launched Zoella Beauty in 2014, followed by Zoella Lifestyle in 2016. These product lines have generated millions in revenue through partnerships with major retailers.

Book Publishing: Her debut novel “Girl Online” broke records for highest first-week sales by a first-time novelist, leading to a lucrative series deal with Penguin Books.

Brand Partnerships: Sugg has collaborated with major brands including ColourPop, FeelUnique, and Lush, commanding premium rates for sponsored content.

Business Ventures: She co-founded Template, a creative hub for digital entrepreneurs, and launched Zoella.co.uk in 2021, along with a marketing and influencer management agency.

Who is Zoe Sugg?

Zoe Elizabeth Sugg is a British media personality, entrepreneur, and author who rose to fame through her YouTube channel “Zoella.” Born on March 28, 1990, she became one of the UK’s most influential digital creators, amassing over 10 million YouTube subscribers and building a multi-million-dollar business empire.

Sugg’s content initially focused on beauty tutorials, fashion hauls, and lifestyle vlogs. However, she quickly expanded beyond YouTube to launch successful product lines, write bestselling novels, and establish herself as a prominent figure in the digital marketing space. Her authentic approach to content creation and savvy business acumen have made her a role model for aspiring influencers worldwide.

Zoe Sugg Wikipedia/Biography

Zoe Sugg born on March 28, 1990, is currently 35 years old in as of 2025. Zoe Elizabeth Sugg, who people also call Zoella online, is a famous English person in media, a business owner, and a writer who has greatly changed the online world.

Zoe Sugg is a YouTuber, a fashion writer, a video blogger, and a writer from England, and she is famous for her YouTube channel, Zoella, where she puts up videos about beauty and fashion. Her channel has more than 10 million followers. This fashion lover has started many beauty products and has also put out many books for young adults.

Her career milestones include winning the 2011 Cosmopolitan Blog Award and the 2015 Teen Choice Award. Beyond digital content, she made her film debut in “Harry Potter and the Sorcerer’s Stone” (2001) and appeared on “YouTubers React” in 2013.

Sugg’s influence extends beyond entertainment. She was named the first “digital ambassador” for Mind, the mental health charity, using her platform to raise awareness about anxiety and mental health issues topics she’s been open about in her own life.

Birth Name	Zoe Elizabeth Sugg
Nickname	Zoella, ZozeeBo, Zoey
Date of Birth	March 28, 1990
Place of Birth	Lacock, Wiltshire, England
Age	35 years old
Sun Sign	Aries
Profession	YouTuber, Beauty Vlogger, Author
Nationality	British
Ethnicity	White
Religion	Atheism
Marital Status	Unmarried
Partner	Alfie Deyes
Children	2

Zoe Sugg Age and Zodiac Sign

Zoe Sugg born on March 28, 1990, is currently 35 years old in as of 2025. Her zodiac sign is Aries, which aligns with many of the characteristics she displays in her entrepreneurial ventures determination, leadership, and a pioneering spirit in the digital content space.

As an Aries, Sugg embodies the sign’s typical traits of being bold, ambitious, and willing to take risks. These qualities have clearly served her well in building her business empire and maintaining relevance in the fast-paced world of social media.

Zoe Sugg Nationality and Ethnicity

Zoe Sugg is British, born and raised in Lacock, Wiltshire, England. Her ethnicity is White/Caucasian, and she was raised in the Church of England tradition. Her distinctly English background and accent have been part of her brand appeal, particularly among UK audiences who connected with her relatable, down-to-earth personality.

Her British nationality has also influenced her content style and business approach, often incorporating elements of British culture, humor, and lifestyle trends that resonate with her primarily UK and international English-speaking audience.

Zoe Sugg Height, Weight and Physical Appearance

Zoe Sugg stands 5 feet 4 inches (163 cm) tall and weighs approximately 54 kg (120 lbs). She has striking blue-green eyes and naturally light brown hair, though she often experiments with blonde highlights and various styling techniques.

Her physical appearance is often described as petite, slim, and feminine. Sugg maintains a body build that reflects her lifestyle content focus on wellness and self-care. Her approachable appearance has been a key factor in her relatability factor, helping her connect with audiences who see her as an attainable style icon rather than an unattainable celebrity.

Height	Feet – 5 feet 4 inches Centimeters – 163 cm Meters – 1.63 m
Weight	Kilograms – 54 kg Pounds – 120 lbs
Body Build	Slim
Eye Color	Blue
Hair Color	Light Brown

Zoe Sugg Early Life and Education

Zoe Sugg was born on the 28th of March 1990, in Lacock, Wiltshire, England, United Kingdom. She is currently 35 years old. Sugg grew up in the picturesque village of Lacock, Wiltshire, in what she describes as a creative, supportive, middle-class family environment.

This small-town upbringing provided the foundation for her later content, often featuring cozy, homey aesthetics that became synonymous with the “Zoella” brand. She attended The Corsham School, a secondary school and arts college where she earned A-levels in art, photography, and textiles. These subjects clearly influenced her later career.

As her content consistently demonstrates strong visual aesthetics and creative presentation skills. After school, Sugg worked as an apprentice at an interior design company from 2009 to 2013. This experience in design and aesthetics would prove invaluable when she began creating content and later launched her lifestyle product lines.

Zoe Sugg Personal Life

Zoe Sugg has been in a long-term relationship with fellow YouTuber and entrepreneur Alfie Deyes since October 2012. The couple got engaged on September 13, 2023, after more than a decade together. Their relationship has been a central part of both their content, with fans following their journey from young YouTubers to successful business partners and parents.

The couple has two daughters: Ottilie Rue Deyes (born August 29, 2021) and their second daughter, whose birth was more recently announced. Sugg has been open about her experiences with motherhood, sharing both the joys and challenges of parenting with her audience.

Sugg has also been transparent about her struggles with anxiety and panic attacks, using her platform to normalize conversations about mental health. This openness has endeared her to fans and established her as an advocate for mental health awareness.

Zoe Sugg Family and Parents

Zoe Sugg comes from a close-knit family that has been instrumental in her success. Her mother, Tracey Sugg, is an artist and homemaker who has occasionally appeared in Zoe’s content. Her father, Graham Sugg, works in property development and has been supportive of both his children’s digital careers.

Perhaps most notably, Zoe’s younger brother Joe Sugg is also a successful YouTuber, actor, and was a finalist on “Strictly Come Dancing.” The Sugg siblings have collaborated on various projects and maintain a close relationship, often appearing in each other’s content and supporting each other’s business ventures.

Zoe Sugg Husband

Zoe Sugg story has been closely intertwined with her public persona. Zoe Sugg husband is actually her long-term partner and fiancé Alfie Deyes, a fellow YouTuber known for his channel PointlessBlog. The couple has been together since 2012, documenting their relationship across both their channels for over a decade.

Their engagement in September 2023 marked a significant milestone in their relationship, which has weathered the pressures of public scrutiny and social media fame. The couple currently resides in Brighton, where they’ve created a stable home environment away from the hustle of London’s digital scene.

Zoe Sugg Children

Zoe Sugg children have brought new dimensions to her content and personal life. In August 2021, she and Alfie welcomed their first daughter, Ottilie Rue Deyes. Their family expanded further in December 2023 with the birth of their second daughter, Novie Nell Deyes. Motherhood has influenced Zoe’s content direction, with her sharing insights into parenting while maintaining boundaries around her children’s privacy.

How many children does Zoe Sugg have?

Zoe Sugg has two daughters with partner Alfie Deyes: Ottilie Rue (born in 2021) and a second daughter Novie Nell Deyes born in 2023.

Zoe Sugg Career/Professional Journey

Zoe Sugg career began with a simple beauty blog in February 2009, but her vision extended far beyond basic product reviews. She understood early on that authenticity and relatability would be her greatest assets. Her YouTube channel, “zoella280390,” launched shortly after her blog and quickly became the primary driver of her influence.

The channel’s focus on fashion, beauty hauls, and “favorites” videos resonated with viewers seeking genuine recommendations rather than polished advertising. By 2014, she had amassed over 10 million subscribers, a milestone that positioned her as one of the UK’s first major female digital influencers.

Her content strategy was deceptively simple but highly effective. She spoke directly to her audience as if chatting with friends, sharing both successes and struggles with mental health, relationships, and everyday life. This approach created an intimate connection with viewers that traditional media struggled to replicate.

The Golden Era: Zoe Sugg 2014–2019

Zoe Sugg 2014–2019 represents the explosive growth phase of her career, marked by Zoella brands, book releases and media appearances that solidified her status as a multimedia entrepreneur.

Zoe Sugg Book Releases

Zoe released her first book, titled Girl Online – a tale about a 15-year-old whose online diary becomes super popular. In 2016, Zoe also launched a collection of home products, offering things like scented stick holders and wax lights. Zoe has since published two more Girl Online books, Girl Online: On Tour and Girl Online: Going Solo, a true-story book called Cordially Invited and helped write two books with Amy McCulloch, called The Magpie Society: One for Sorrow and The Magpie Society: Two for Joy.

Zoella Beauty Launch

September 2014 marked a pivotal moment when Zoe launched Zoella Beauty in partnership with Superdrug. Industry experts called it the “biggest beauty launch of the year,” and the products flew off shelves faster than anyone anticipated. The success wasn’t accidental Zoe had spent years building trust with her audience, and they responded by supporting her business ventures enthusiastically.

Literary Success

Also in 2014, Zoe signed a record deal with Penguin Books, releasing her debut novel “Girl Online” on November 25. The book shattered publishing records, selling over 78,000 copies in its first week and becoming the fastest-selling book by a first-time novelist. The success continued with sequels “Girl Online: On Tour” in October 2015 and “Girl Online: Going Solo” in November 2016.

Expanding the Brand Empire

The momentum continued in 2016 when Zoe introduced Zoella Lifestyle, expanding her brand portfolio into homeware and accessories. She also became the digital ambassador for the mental health charity Mind, using her platform to encourage young people to seek help a role that demonstrated her commitment to social responsibility.

Media Recognition

Television appearances became frequent during this period. Zoe appeared as a guest panelist on “Loose Women” in June 2014 and made appearances on “This Morning” in July 2014. These mainstream media appearances legitimized her influence and introduced her to audiences beyond her core demographic.

Zoe Sugg 2019–Present

Zoe Sugg 2019–present showcases her ability to evolve with changing digital landscapes while pursuing business interests and The Magpie Society projects that reflect her maturing creative vision.

Literary Evolution

In 2019, Zoe shifted her literary focus from young adult fiction to non-fiction with “Cordially Invited,” a lifestyle guide that drew from her personal experiences and aesthetic sensibilities. This transition demonstrated her willingness to grow with her audience and explore new creative territories.

She later co-wrote “The Magpie Society” duology with Amy McCulloch, a mystery series that allowed her to explore different storytelling approaches while maintaining her connection to young adult literature.

Business Expansion

2021 proved transformative as Zoe co-founded a marketing and influencer management agency, leveraging her years of experience to help other creators navigate the industry. She also created Zoella.co.uk as a comprehensive lifestyle portal, consolidating her various interests under one digital roof.

These moves showed strategic thinking beyond personal branding, positioning her as an industry leader who could guide the next generation of digital entrepreneurs.

Zoella Brand

Zoe Sugg brands represent more than product lines they embody a lifestyle philosophy that resonates with millions of young women seeking authenticity in an increasingly commercial digital landscape.

Zoella Beauty remains her most successful venture, offering bath and beauty products that reflect her personal aesthetic while maintaining accessibility. The brand’s success lies in its genuine connection to Zoe’s content products feel like natural extensions of her recommendations rather than cynical money grabs.

Zoella Lifestyle expanded the brand into homeware and accessories, allowing fans to incorporate Zoella’s aesthetic into their living spaces. Though she stepped back from these product lines in 2020 to focus on new ventures, their impact on lifestyle branding remains significant.

Zoe as Speaker, Influencer & Advocate

Zoe as a speaker, influencer & advocate reveals the depth of her impact beyond entertainment and commerce. Her role as digital ambassador for Mind charity demonstrated how influencers could use their platforms for social good, creating content that encouraged young people to prioritize mental health.

Her openness about her own anxiety struggles provided representation for young people facing similar challenges. This authenticity enhanced her credibility as both entertainer and advocate, showing that commercial success and social responsibility could coexist.

Zoe Sugg Merch

Sugg has leveraged her popularity into several successful merchandise ventures under zoe merch initiatives:

Zoella Beauty (2014): Launched in September 2014, this beauty line features a comprehensive range of skincare and cosmetic products, capitalizing on her expertise in the beauty space.

Sugg Life (2016): Created in collaboration with her brother Joe Sugg and The Creator Store, this merchandise line included:

• Branded hoodies and clothing
• Decorative stickers
• Phone cases and accessories

Pop-up Collaborations: In August 2017, The Creator Store opened a temporary shop in Covent Garden, featuring limited edition ‘Sugg Life X PB’ merchandise a collaboration between her brand and Alfie Deyes’ ‘Pointless Blog’ products.

Zoella.co.uk (2021): Sugg evolved her business model by creating a lifestyle portal featuring multiple content creators, transforming her personal brand into a broader media platform.

Zoe Sugg Filmography

Sugg entertainment career includes several notable appearances in both film and television. Her Zoe Sugg filmography began earlier than many fans realize, with small uncredited roles in major productions.

Her most recognizable film appearances include:

• Harry Potter and the Philosopher’s Stone (2001) – Girl in Potion Class
• Harry Potter and the Chamber of Secrets (2002) – Slytherin Student
• The Great Comic Relief Bake Off (2015) – Contestant

These early appearances happened before her YouTube fame, showcasing her long-standing connection to the entertainment industry. The Harry Potter roles, while small, connected her to one of the most successful film franchises in history.

Zoe Sugg Television Debut

Zoe Sugg television debut on mainstream TV came through several high-profile appearances that helped establish her credibility beyond YouTube. Her television career includes:

• Loose Women (June 2014): Sugg appeared as a guest panelist, discussing various topics and sharing her perspectives on lifestyle and beauty trends.

• This Morning (July 2014): She appeared on the popular daytime show to discuss social anxiety, using her platform to raise awareness about mental health issues.

• YouTubers React (2013): Featured as herself in three episodes of this popular web series.

These appearances marked her transition from purely digital content to traditional media, helping her reach audiences beyond her existing YouTube following.

Awards and Nominations

Zoe Sugg awards and nominations from both digital and traditional media organizations:

Major Wins:

• Cosmopolitan Blog Award (2011): “Best Established Beauty Blog”
• Cosmopolitan Blog Award (2012): “Best Beauty Vlogger”
• Nickelodeon Kids’ Choice Award (2014): UK Favourite Vlogger
• Teen Choice Award (2014, 2015): Choice Webstar: Fashion/Beauty
• Radio 1 Teen Award (2014): Best British Vlogger

Notable Nominations:

• Shorty Award (2016): YouTuber of the Year
• Teen Choice Award (2018): Choice Webstar: Fashion/Beauty
• Global Awards (2019): Social Media Superstar

These accolades demonstrate her sustained impact across multiple years and platforms, cementing her status as a leading digital influencer.

Social Media Account

Zoe Sugg social media presence spans multiple platforms, each serving different aspects of her brand and connecting with various audience segments.

Zoe Sugg – YouTube

Sugg operates two main YouTube channels under her – youtube brand:

Zoella (Main Channel):

• Subscribers: 10.7 million
• Total Views: Over 1.1 billion
• Content: Beauty tutorials, fashion hauls, lifestyle vlogs, and “favorites” videos

Zoe Sugg (formerly MoreZoella):

• Subscribers: 4.9 million
• Total Views: Over 1 billion
• Content: Personal vlogs, home life updates, and motherhood diaries

Her YouTube success reportedly generates around $75,000 per month, making it a substantial income source that funds her other business ventures.

Zoe Sugg Instagram

Her zoe sugg instagram presence (@zoesugg) boasts 9.5 million followers, making it one of her most engaged platforms. She shares curated lifestyle posts, motherhood updates, and fashion content that gives followers an intimate look into her daily life.

Additional Social Media Presence:

• TikTok: @zoella with 1.9 million followers
• Threads: @zoesugg with 900,000 followers
• Facebook: Zoella with 2.3 million followers
• Pinterest: Zoella with 1 million monthly views

Frequently Asked Questions

What is Zoe Sugg real name?
Her full name is Zoe Elizabeth Sugg, though she’s globally recognized as Zoella across YouTube and social media platforms.

How old is Zoe Sugg?
Zoe Sugg born on March 28, 1990, in Lacock, Wiltshire, England, is currently 35 years old.

What is Zoe Sugg famous for?
Sugg rose to fame as a YouTube content creator known for beauty tutorials, lifestyle vlogs, and mental health advocacy. She’s also a bestselling author and successful entrepreneur.

What is Zoe Sugg net worth?
Her estimated net worth is $4 million, generated through YouTube earnings, book sales, brand collaborations, and product lines.

Does Zoe Sugg still create content?
Yes, Sugg continues producing YouTube vlogs, beauty content, and motherhood diaries, though she posts less frequently than in her early career years.

What is Zoe Sugg’s most successful business venture?
While her YouTube channel remains her primary platform, Zoella Beauty (launched in 2014) has been hugely successful, generating millions in revenue. Her book “Girl Online” also broke publishing records.

What is Zoe Sugg doing now?
Zoe continues creating content, running her businesses, and focusing on family life. She remains active on social media and continues to expand her business ventures while maintaining her influence in the digital space.